Canto was a fun design project that I was consulting on. They were a company that was seeking a homepage updates and I was commissioned to design 3 mockups.
I enjoyed doing competitor analysis and streamlining their brand colors to create new storytelling for their company. When presenting these designs, I was able to walk them through my process of research, content development, wireframing, mockups and high fidelity prototyping with figma.
Problem:
Canto was looking to streamline their brand presence through their homepage design. They had over 10 brand colors on their brand kit that caused confusion on their home page.
Solution:
I started with some internal analysis, colors that they liked vs. not. Then did some more competitive analysis on what was in the digital landscape. Through more research on how colors are utilized, we chose to streamline the color palette for them. The next process was my personal favorite taking a more “tech” approach” with storytelling through illustrations.
The 2 on the left were the favorites by them.
